YouTube reportedly wants to pay podcasters to film their shows

Photo by Christian Wiediger on Unsplash

YouTube wants to dive deeper into the podcasting space, at least according to rumours. The company is reportedly offering podcasters money to create video versions of their shows. Bloomberg reports that it offers podcasters everything from US$50,000 for individual shows to US$300,000 for podcast networks, which they can potentially use to film episodes or other video-based content.

As The Verge pointed out, YouTube has been working on improving audio features on the platform. In October, it let Canadian users listen to audio without having the app open, a feature previously only available to YouTube Premium subscribers.