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Wednesday
Apr132022

TikTok tests a 'dislike' button in the comments

Source: @iniyaspip/Twitter

But it's trying out a different approach to it. The dislike option in the comments won't have a counter of how many dislikes it got. Instead, the user who "registered a dislike" will see that they have done so. TikTok's goal for this feature is to help users "feel more control" over what they're seeing. The company wants to use this community feedback to add to the factors it considers for keeping the comment section "consistently relevant and a place for genuine engagement."

Some users who are part of the test have been sharing screenshots online, showing the thumbs down button beside the heart in the comments section. They didn't want to make the number visible to "avoid creating ill-feeling between community members or demoralize creators." We aren't entirely sure how this will help out creators or improve the commenting feature on the platform. But it is still being tested, so how it's used or handled will evolve depending on whether TikTok will do a wider, official release.

Source

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