Coca-Cola teases 'pixel-flavoured' Byte soda in 'Fortnite'

Source: Coca-Cola

Ever wondered what a pixel tastes like? Coca-Cola seems to have cracked that mystery and announced a new drink flavour called Coca-Cola Zero Sugar Byte or Byte, for short. It's the follow-up to the space-flavoured Coca-Cola Starlight released earlier this year.

The Coke Byte first made its appearance in Fortnite. There's a Coca-Cola Pixel Point Fortnite island where you'll find two Coke-themed games. And when Byte hits stores next month, the physical soda can has a scannable label that brings you into an augmented reality experience on your phone. Even the can gets a unique pixelated Coca-Cola branding. Would you try it out?

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