TikTok starts testing in-app mini-games

Source:TikTok

TikTok has quietly added a small collection of mini-games into its app. There are nine games available during this testing period. Of course, you can record gameplay for these titles and share these videos on TikTok. You can just add the game on its own through the "Add link" option and selecting "MiniGame" This will allow your viewers to play a linked game by tapping the link. They can still watch videos while they play. The test is running in the US, but it's also been spotted in the UK version of the app. 

Third-party gaming studios developed the games for the platform, including Vodoo, Nitro Games, FRVR, Aim Lab, and Lotum. But ByteDance also bought a game studio, the Shanghai-based Moonton Technology, last year. This pilot test comes after a Reuters report says TikTok plans to make a "major push" into gaming. It is looking for ways to keep people in its app and increase its advertising revenue, and gaming is one of those methods. None of the current games available don't have ads or in-app purchases for now. But we wouldn't be surprised if it gets that in the future.

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