Apple iPhone 15 Ultra tipped to replace Pro Max moniker, major redesign expected

Apple might be changing around the branding for its most premium iPhones. In his Power On  newsletter, Bloomberg's Mark Gurman reports that the iPhone 15 Pro Max will be rebranded to the iPhone 15 Ultra in 2023. This change could also coincide with the most significant redesign for the iPhone since the iPhone 12 came out in 2019. Gurman claims one of the biggest changes would be the shift to USB-C.

While this is far off, one of the immediate news Gurman talked about is the lack of another Apple event this fall. He claims the company will have new Mac mini, MacBook Pro, and iPad Pro models to launch before the year ends. However, these will be iterative, so Apple is "more likely" to share the products through press releases instead.

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