Netflix slashes prices in over 30 countries

Image: Netflix

Unfortunately, that doesn't extend to Canada. Netflix is trying to find what it calls the right balance between global revenue and subscriber growth as viewer habits change post-lockdowns. The streaming service has cut prices for some of its tiers by as much as half in parts of Europe (Croatia, Slovenia and Bulgaria), the Middle East (Yemen, Jordan, Libya and Iran), Asia (Malaysia, Indonesia, Thailand and the Philippines), Sub-Saharan Africa (Kenya), and Latin America (Nicaragua, Ecuador and Venezuela).

In Netflix’s January earnings call, co-CEO Greg Peters said the company wants to find areas where it can raise prices to help fund new content investments. The regional price increases allow the service to add subscribers to global markets where its share could be higher. As mentioned, though, Netflix has been raising fees in this part of the world, including that new monthly fee for those password sharing. In Canada, this fee has rolled out and costs $8 a month.

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