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Wednesday
Mar082023

TikTok Series puts premium content behind a paywall

Image: TikTok

TikTok's Creator Fund isn't the most lucrative source of income on the platform. In fact, creators only make around USD 0.02 and USD 0.04 (approx. CAD 0.028 and CAD 0.055) for every 1,000 views. So, the platform is introducing a new way for creators to earn. TikTok Series allows eligible creators to post Collections of premium content behind a paywall. Collections are typically a group of 80 videos that are around 20 minutes long. You can charge between USD 0.99 to USD 189.99 (~CAD 1.37 to CAD 262).

TikTok told Mashable that for a "limited time" creators will receive 100% of the money after platform and processing fees. Viewers can buy access to the Collections via direct in-video links or through a creator's profile. It's unclear what makes a creator eligible to participate in a Series. But TikTok says its application process for the feature will roll out in the coming months.

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