Samsung halts rumoured plans to switch to Bing on its mobile browser

Samsung has reportedly put on hold its plans to replace Google with Bing as the default search engine on its Internet Browser app. The Wall Street Journal claims that Samsung was considering the switch. But it decided to pause the review due to potential backlash from Google and the market. Samsung’s Internet Browser app, which comes pre-loaded on its phones, has always used Google as its default search engine. And this move could risk the USD 3 billion in annual revenue that the search giant gets out of the deal.

The reason behind Samsung’s interest in Bing is unclear, but it could be related to Microsoft’s advances in AI technology. However, Google has also been investing heavily in AI features for its search engine and has recently launched its Bard chatbot to the public. Samsung may still revisit the idea of using Bing as its default search engine. But for now, it seems to have shelved the proposal. 

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