Infinix shows off colour-shifting e-ink tech for the back of the phone

Image: Infinix

Infinix might not be a known smartphone brand in this part of the world. However, the Transsion Holdings brand introduced an interesting smartphone concept at CES. It introduced an E-Color Shift technology for smartphones. This technology uses E-Ink Prism to let smartphone back panels change and keep colours without using power. You can customize your phone’s back cover with different colours, the time, moods, and other information in a matrix style.

"This way, users can show their personality and uniqueness through their phone designs, beyond simple colour changes. This makes their device look new and attractive,” said Infinix Mobility Deputy General Manager Liang Zhang. We'd like to see more smartphone makers experiment with e-ink this way.

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