Campbell's introduces a gallery of 'pAIntings'

Deep-rooted in art and pop culture, Campbell’s has introduced its ‘pAIntings’ in Canada. This new initiative brings to life engaging visualizations of how the iconic Campbell’s cans could have been painted in the popular art styles – all using AI.  

Showcasing artistic styles like surrealism and abstract, Campbell’s pAIntings combine tradition with modernity. Staying true to its history, Campbell’s aims to tap into today’s culture with pAIntings.  

It's not Andy Warhol by any means but could possibly be one of the most interesting discussions of our times. What else can AI do? Can AI offer the depth and emotion like original works? Who hold the rights and credits? Does it make art more accessible? Definitely will inspire conversations about how technology could impact the art world. 

For the launch of the campaign, Campbell Company of Canada’s Instagram feed @campbellcanada is being transformed into a virtual gallery featuring over a dozen re-imagined artistic AI outputs. We'd love to hear your thoughts. 

Consumers will also have the chance to win a limited-run print via Campbell’s Instagram channel. More information will be posted on their IG page.