« Canadian Reviewer Weekly Roundup - 5/5- 5/11 | Main | Apple's 'Crush'-ing blow: A tone-deaf ad backfires »
Friday
May102024

Apple unveils playful packaging for new Apple Pencil Pro

Photo: @Mrwhosetheboss via X

This week, alongside the powerful new iPad Pro and iPad Air, Apple launched a fresh iteration of its beloved stylus, the Apple Pencil Pro. Boasting innovative sensors for haptic feedback and a cool "Barrel Roll" effect, it also arrives in surprisingly delightful packaging.

Apple's packaging is renowned for its quality design, but terms like "clean," "minimalist," or even "utilitarian" typically come to mind. Recent iPhone and iPad boxes follow a strict formula, offering a predictable (though well-designed) experience. However, the Apple Pencil Pro breaks the mould.

Here's the twist: there are five unique box designs! Similar to the recently discovered iPad Pro wallpaper illusion, each design spells out "Pro" in various stunning brushstroke styles. Tech YouTuber Arun Maini confirms, "The Apple Pencil Pro has 5 different types of box and you have no idea which you'll get when you order it."

Of course, Apple's focus on smaller, sleeker packaging partly stems from their commitment to sustainability (meaning, no power adapters included). So, it's refreshing to see them embrace a bit of whimsy with the Apple Pencil Pro.

Source

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>