Netflix ad sales chief departs after 18 months, company bullish on ad growth
Tuesday, July 23, 2024 at 2:33AM 
Photo: Netflix
Peter Naylor, who spearheaded Netflix's foray into advertising, is leaving the company after a year and a half. Netflix will look to fill the role with a new head of U.S. and Canada ad sales, focusing on a regional approach.
"Peter’s enthusiasm, industry knowledge and relationships have been invaluable in getting our advertising business off the ground. I want to thank him for all he has done to build our team, grow the business and position Netflix for success," said Amy Reinhard, Netflix's president of advertising.
Despite Naylor's departure, Netflix remains optimistic about its ad business. The ad-supported tier has seen significant growth, with subscriptions rising 34 percent quarter-over-quarter and now accounting for 45 percent of new signups in relevant markets.
Netflix is also developing its own ad tech platform, with initial testing planned for Canada in 2024 and a global rollout in 2025. The company expects to reach critical mass for advertisers by 2025.
While advertising revenue is increasing and becoming more important, Netflix acknowledges it won't be the primary driver of growth in the next two years.
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