Google's Pixel 9 Pro and Pro XL: A big bet on AI

Google is launching a one-two punch with its new Pixel 9 Pro and Pixel 9 Pro XL. The pair shares a sleek, redesigned look, a powerful Tensor G4 chip, and a suite of AI-powered features, but offers a choice between a compact 6.3-inch and a larger 6.8-inch display.

The Pixel 9 Pro series marks a departure from previous models with its flat edges and frosted glass back, enhancing durability while delivering a premium feel. The distinctive camera bar has evolved into a pill-shaped island, giving the phones a fresh aesthetic. Both models boast IP68 water resistance and a vibrant colour palette, including a striking rose quartz option.

While the hardware core remains similar to the Pixel 8 Pro, Google’s focus is on AI advancements. The new Gemini assistant promises enhanced natural language understanding and a wider range of capabilities, from email search to local recommendations. The camera system benefits from AI-driven features like "Add Me" and generative image editing, though the core hardware remains largely unchanged. It still has a 50-megapixel main shooter, 48-megapixel ultrawide, and 48-megapixel telephoto with 5x optical zoom.

The Pixel 9 Pro series runs on Android 14, with an update to Android 15 expected later in the year. This is a surprising omission considering Google’s emphasis on software innovation. Nevertheless, the phones offer seven years of software and security support, ensuring long-term value.

Key differences between the two models:

• Size: 6.3 inches for the Pixel 9 Pro & 6.8 inches for the Pixel 9 Pro XL
• Price: In Canada, pricing starts at $999 for the Pixel 9 Pro, $1,099 for the Pixel 9 Pro XL

While the larger Pixel 9 Pro XL comes with a price premium, both models deliver identical performance and camera capabilities. This approach challenges industry norms and offers consumers more choices.

However, the price increase for the Pixel 9 Pro series, especially for the XL model, might deter some buyers. The lack of significant camera hardware upgrades compared to competitors like Xiaomi raises questions about Google's ability to maintain its imaging leadership through software alone. And the delay in Android 15 availability is unexpected and could impact the overall user experience.

Ultimately, the Pixel 9 Pro series represents a bold move by Google, emphasizing AI integration and design refinement over raw hardware specs. Whether this strategy will resonate with consumers remains to be seen.

If you plan on picking one up, Google offers some deals that can help knock a few dollars off the price alongside some freebies you can take advantage of:

• Get up to $500 back with an eligible trade-in when you buy the Pixel 9 Pro phones. The promo ends on August 28.
• Get up to $275 in Google Store credit when you buy the Pixel 9 Pro XL from now until August 28.
• Unlock one year of Gemini Advanced with the purchase of a Pixel 9 Pro XL or Pro Fold.
• Pixel 9 Pro XL series gets one year of Google One AI Premium plan, six months of Fitbit Premium, and three months of YouTube Premium.

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