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Thursday
Aug292024

Dyson launches Airwrap i.d., its first Bluetooth-connected hair tool

Photo: Dyson

Dyson has entered the hair care game in a big way, and their latest launches promise to impress. The Dyson Airwrap i.d. is a versatile multi-styler and dryer that dries, curls, shapes, and smooths hair at the touch of a button, all without heat damage. It's the first Dyson hair tool to connect to the app via Bluetooth, allowing for a personalized curling experience. You just need to share your hair and styling profile so Dyson can recommend and adjust the settings to the style you want.

The Dyson Airwrap i.d. comes in two versions: Straight + Wavy and Curly + Coily. Regardless of which version you choose, you'll receive a range of attachments, including the new Conical Barrel for natural-looking curls and the Wave + Curl Diffuser for defined waves or curls. There's even a new Blade Concentrator attachment available separately for precision styling and a smoother finish. In Canada, it retails for $800.

Dyson is also launching their first-ever line of hair styling products alongside the Airwrap i.d.: Chitosan. The Chitosan line is designed to prime and define hairstyles while enhancing shine. The range takes its name from the cellular compound that gives oyster mushrooms their signature structure. The formulas use a unique Triodetic technology to create flexible bonds that hold your hair in place without overloading it. The line comes with four pre-styling creams with different conditioning levels and a hydrating post-style serum.

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