Katy Perry showed off QR code tattoo at 2024 MTV VMAs

Katy Perry attended the 2024 MTV Video Music Awards as the Video Vanguard Awardee for the year. She drew a lot of buzz on the red carpet. But it wasn't for the Who Decides War outfit. Instead, it was about what was tattooed on her skin. On her lower back, you see a QR code etched in black ink.

Those who scanned it found a pre-save link to Perry's upcoming album, 143. It's a clever little marketing trick to promote her music. And whether you consider it "unserious" or "genius," it got people talking about what she has in the pipeline. She isn't the first to use QR codes for marketing. Remember how Coinbase crashed its app because of sudden interest after its QR code ad during the Super Bowl back in 2022?

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Spotify HiFi: A long-awaited saga nears its end?

Image: Spotify

After over three years of anticipation, Spotify's promised high-quality audio tier, HiFi, is finally taking shape. Initially touted as a standalone premium service, it's now evolving into a deluxe add-on to the existing Premium subscription. This strategic shift comes as Spotify attempts to catch up with competitors like Apple Music and Amazon Music, who have already offered lossless audio as a standard feature.

CEO Daniel Ek confirmed the development during Spotify's earnings call, describing the upcoming tier as "a deluxe version of Spotify that has all of the benefits that the normal Spotify version has, but a lot more control, a lot higher quality across the board." It's expected to cost around US$17-US$18 per month, offering lossless audio, enhanced library management, AI-powered playlists, headphone optimization, and other unspecified features.

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