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Image: Microsoft

Microsoft is shaking up the mobile gaming scene with its own online store, set to debut in July. This new competitor to Google Play and Apple's App Store will initially offer games from Microsoft's studios, including popular titles like Candy Crush, Minecraft mobile, and Call of Duty: Mobile. Third-party games will be added soon after launch.

Xbox President Sarah Bond, announcing the news at a Bloomberg tech conference, highlighted the long-term vision behind the project. "It's something we've wanted to do for a long time," she said.


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