Microsoft to enter mobile gaming arena with cross-platform store launch

Image: Microsoft

Microsoft is shaking up the mobile gaming scene with its own online store, set to debut in July. This new competitor to Google Play and Apple's App Store will initially offer games from Microsoft's studios, including popular titles like Candy Crush, Minecraft mobile, and Call of Duty: Mobile. Third-party games will be added soon after launch.

Xbox President Sarah Bond, announcing the news at a Bloomberg tech conference, highlighted the long-term vision behind the project. "It's something we've wanted to do for a long time," she said.

Microsoft's focus on accessibility is evident in its decision to launch the store as a web platform first. "This ensures anyone can access the store regardless of device, location, or app store restrictions," Bond explained. A future app version is also a possibility.

This move aligns with Microsoft's earlier plans. Phil Spencer, CEO of Microsoft Gaming, had previously mentioned a mobile store as "an important part of our strategy."

The news comes amidst Microsoft's recent studio closures, a decision Bond addressed by emphasizing a broader strategic view.

Microsoft's venture into mobile gaming could be a response to a shifting market. Bond acknowledges the industry's transitional period and a year-long plateau in growth. Rising development costs for AAA games might also be a factor in their mobile focus.

However, the industry isn't universally stagnant. Companies like Capcom are thriving, demonstrating the continued potential for success in traditional gaming sectors.

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