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Image: Jaguar

Jaguar conducted a complete brand overhaul to transform from a more traditional car maker to one that aims to offer all-electric luxury vehicles. After it launched its logo redesign last month, we got a quick look at its first concept car under the brand's new "Copy nothing" tagline.

Jaguar debuted the Type 00 concept at Miami Art Week. The automaker describes it as "an example of Jaguar at its best. A fearless statement. An object of desire," and it's designed to encapsulate a new "creative philosophy [of] Exuberant Modernism."


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