The Apple Beat: Lashinsky's "Inside Apple" peeks behind the most admired and secretive company

By Gadjo Cardenas Sevilla

I have been reading Adam Lashinsky's behind-the-scenes tell all  Inside Apple - How America's Most Admired- And Secretive -Company Really Works. The 240 page book looks at Apple's corporate culture, many of the executives behind the products and services as well as how its extreme secrecy has enabled it to develop and launch successful products and maintain an edge in the tech industry despite a struggling economy.

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