Tile partners with Amazon to compete with AirTags
Tile will be joining Amazon Sidewalk on June 14, which will allow Tile Bluetooth trackers to take advantage of Amazon's network of Bluetooth devices (like the Ring and Amazon Echo). Tile users will also gain access to Amazon Alexa, allowing them to ask Alexa-enabled devices to find their items (just say "Alexa, find my [item]). It will be helpful in a home with Amazon Echo devices, but Tile CEO CJ Prober believes it will be useful outside the home, too. This partnership helps Tile compete better with Apple's AirTags and its Find My network.
Source: MacRumors