The Apple Beat: Focusing on accessories

By Gadjo Cardenas Sevilla

As far as accessories go, these are very subjective things. The colour, look and feel may not be right  for everyone, but the whole point is that now consumers have more choice including ones that are consciously made for their product by Apple.

2015 has seen an unprecedented release of products from Apple. Not only has it covered the requisite updates in most of its major categories such as MacBooks, iMacs, iPhones and iPads. We've had a deluge of new products. The 12-inch Retina MacBook, new Retina iMacs, Apple TV, the iPad Pro, as well as various accessory categories. We've also seen a new Magic Keyboard, Magic Trackpad as well as Magic Mouse peripherals.

In the past month alone, we've seen the Smart Keyboard and Apple Pencil for the iPad Pro, which are both necessary adjuncts to complete the creative and content creation aspect the iPad Pro promises. We've also seen an elegant charging dock for the Apple Watch, which maximizes its Nighstand Mode feature, plus Apple's very first Smart Battery Case for the iPhone 6S. Apple, it seems, is making more products and devices than ever before.

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The Apple Beat: The iPhone ‘S’ Cycle in focus

By Gadjo Cardenas Sevilla 

While it makes for a cool feature to demo, 3D Touch is actually the one feature that could rewrite the way we use our iPhones and in a dramatic way that changes what we can accomplish simply by tapping, pressing, and press-holding on icons and menus.

Every other year, Apple launches a ‘new and improved,’ variant of the iPhone from the previous year. Some think of the ‘S’ iPhones as the tock of the tick-tock cycle and usually wait to upgrade to the next magical and revolutionary device to ship a year later. For others, the ‘S’ devices are actually the best version of that generation’s iPhone and the device to get. 

By comparison, other smartphone manufacturers tend to dramatically overhaul their flagship models on a yearly basis. Not just in look and feel, but also in functionality and even user interface. I guess with the exception of HTC, which has pushed out similar looking flagship phones for the past three years now, the objective for the likes of Samsung, LG and countless others, is to offer something almost completely new each succeeding year. 

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The Apple Beat: Gearing up for WWDC 2015

 

By Gadjo Cardenas Sevilla

WWDC, what we will see

By this his time next week, we will know what Apple will reveal at their World Wide Developers Conference. After Google’s rather lukewarm I/O conference last week (in the same venue, no less), all eyes are on Apple to reveal some exciting products and services. I don’t think we will be disappointed.

Just like Apple itself, WWDC has grown in scale and scope, and while we expect much of the focus to be on OS X 11 and iOS 9, as well as various cooperative features like Handoff and Continuity between mobile and desktop, there’s a whole lot more to cover.

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Tim Cook: Apple Watch is first smartwatch that matters

Photo by Gadjo Cardenas Sevilla/ CanadianReviewer.com

By Gadjo Cardenas Sevilla

There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? - Tim Cook

Apple CEO Tim Cook gave a recent interview focusing on Apple Watch, the company's newest product category since the iPad in 2010. The exclusive Q&A interview given to Fast Company yields a lot of insightful gems from the CEO of the world's most valuable company on the cusp of an important and possibly risky new product introduction.

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