Apple renames Beats 1 to Apple Music 1, introduces two new radio stations
In line with keeping its brands aligned, Apple renames its Beats 1 radio station into Apple Music 1. At the same time, the company introduces two new radio stations: Apple Music Hits and Apple Music Country. The former play top hits and favourites from the '80s, '90s, and 2000s, while the latter highlights country music.
"For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music," Oliver Schusser, vice president of Apple Music, Beats, and International Content, said in a statement. "Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love."