While we thought that long lines for new Apple products were a thing of the past. We were completely surprised at the turnout today at the Apple Retail Store at the Eaton Centre. While this is the only Apple Store in the downtown core, the iPhone 6's were expected to be sold in various carriers as well as Best Buy, Future Shop and others. There's also been a pre-order system in the works for some time now.
The iPhone 6 line started forming two days ago and by 6:30 a.m. was spilling over to the floor below. By 7:30, the line was snaking around two floors of the mall.
While many people in line were cleary ready to buy the next big device from Apple, it seemed like there were some who were keen on buying multiple iPhone 6's to sell at a profit on eBay or Craigslist. We received word from Apple Store specialists that the iPhone 6 Plus was already sold out and while this was expected since supply was known to be constrained, we didn't think they would sell out within minutes. The 'smaller' iPhone 6 with 4.7-inch display seems to be well stocked in all colours and sizes. For more insight on the new iPhones, check out my reviews (iPhone 6 and iPhone 6 Plus).