Entries in Apple xrOS (2)

Tuesday
May162023

Report: Apple reportedly registered 'xrOS' wordmark 

Screenshot: ParkerOrtolani / Twitter

Adding more fuel to Apple's rumoured Reality Pro headset fire, the company has supposedly filed for a trademark for "xrOS." It's a stylized wordmark referring to the "extended reality OS that the augmented reality and virtual reality headset would supposedly run on. If this rumour is accurate, then it's almost certain we'll hear more about it during Apple's Worldwide Developers Conference that's kicking off on June 5.

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Sunday
Dec042022

Apple reportedly renames realityOS to xrOS

With rumours of its mixed reality headset coming soon, Apple has reportedly changed up the name of the operating system it's going to run on. Instead of going by realityOS—as it's been called in the past seven years—it now goes by xrOS. Bloomberg's Mark Gurman reported about the change in his weekly Power On newsletter. The change to "xr" supposedly makes it easier for Apple to signal that it isn't just working on augmented or virtual reality. Instead, it's pursuing that true mixed-reality experience. It would also be easier to market globally, since some may have trouble translating the word reality into the local language. It would also still fit into how the company names its different platforms.

Apple has reportedly filed applications in several countries for the name. This a sign that Apple is locking in the brand name for the final product. The mixed reality headset it's working in will reportedly launch in 2023.