Microsoft buys livestreaming service Beam to boost interaction on the platform

Microsoft’s latest acquisition might be giving them an advantage in the livestreaming space. Its latest buy is livestreaming service Beam, a platform that lets viewers interact in real-time with the streamers while they broadcast. This is in contrast with Twitch that only allows passive viewing. Beam’s SDK doesn’t just allow for simple chatting and streaming, it allows you to directly interface with the streamers and even get involved in the game. You can earn XP points, boosters, and emoticons based on how much and how often you watch.

Beam will be part of the Xbox team and its CEO Matt Salsamendi is viewing this as a positive for them as well. Salsamendi says, "As part of the Xbox team, we'll be able to scale faster than we've ever been able to before." 

Source: Engadget