Entries in Beats Audio (2)

Friday
May092014

The Apple Beat: Does Dr. Dre's party video confirm that Apple is buying Beats?


Let Me Ride: Has Dr. Dre become the richest name in Hip-Hop because of an acquisition of Beats by Apple?

By Gadjo Cardenas Sevilla

The past 24-hours have been all about the rumor that Apple is buying Beats for a whopping US $3.2 billion. Speculation has gone through the roof and reactions to the supposed deal range from incredulity to sheer confusion. A video posted early this morning by Tyrese Gibson showing Dr. Dre, the man behind Beats, partying it up and announcing, "the first billionaire in hip-hop, right here from the motherf_____g West Coast!"

So unless Dre's won some otherworldly lottery, this exuberant display seems to lend credence to the rumour that Beats has indeed been acquired by someone for billions. A $3.2 billion acquisition by Apple would be the largest in the company's history, the largest by far. Some are saying there's no way Apple would pay so much for a company that makes headphones and who isn't really into technology.

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Thursday
Dec052013

Beats Music subscription service now accepts username registration

While we wait to see what YouTube’s music service will be like, we have another tech giant launching its own music subscription service this January. The Beats Music service from Beats Audio and Nine Inch Nails’ Trent Reznor is nearing its launch date and wants users to claim their usernames ahead of time. Beats Music was previously called Project Daisy and there aren’t any additional details yet on what this service will offer that is different from those on the market.