Apple is still most valuable brand according to Interbrand

The Apple Store in Barcelona, Spain shows a thriving Apple product and services economy - Photo By Gadjo Sevilla

Apple is the Most Valuable Brand as per Interbrand's annual report. The iPhone-maker retains the top spot for the fifth consecutive year over rivals Google and Microsoft. 

The top ten brands are rounded out by Coca Cola, Amazon, Samsung, Toyota, Facebook, Mercedes Benz and IBM.

Interbrand assesses the all-in value of a brand by analysing three factors …

• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company

Click to read more ...