Burger King has plans to sell the Impossible Whopper nationwide in the US

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Looks like the trial run of releasing the plant-based Impossible Whopper was a success. The fast food chain plans to release this burger that uses alternative meat in select cities. And if the reception stays strong, José Cil, CEO of Burger King parent company RBI, said there are plans to expand its launch nationwide within the year. The response seems to show that Americans are open to trying out meat alternatives and it’s drawing customers that usually don’t head to Burger King.

Cil said he’s tried the Impossible Burger several times and couldn’t tell the difference with their usual burgers. With widespread concern over the health and environmental impact of meat, there has been an increase in sales of these fake and plant-based meat alternatives, like this one offered by Impossible Foods. In the past year, the alternative meat market was estimated to be worth US$4.63 billion.

Source: Engadget

Burger King will be serving the Impossible Burger in the US

But we have to preface that by saying it’s coming to St. Louis, Missouri in the US and no, this isn’t an April Fools’ joke. White Castle was the first to use this plant-based burger patty, but now Burger King is going to try out the Impossible Whopper at 59 outlets in St. Louis. The burger chain isn’t saying yet if this will be getting a nationwide or international rollout. If you’ve been craving a burger but don’t eat meat anymore, this might be your chance to have one.

Source: Engadget