Apple's latest iOS ad focuses on Home

Apple's latest advertisement titled Home App- Welcome Home focuses on Apple's HomeKit enabled ecosystem as controlled by iOS on an iPhone using the Siri voice assistant. The Apple Home app was launched around three years ago and since then has been able to control smart lights like Philips Hue, locks, thermostats, smoke detectors, cameras and a variety of other devices.

Unlike competitors like Google Home and Amazon Echo, which both have standalone smart speakers/home automation hubs, Apple relies on iOS devices like the iPhone or the iPad to control these devices. Will Apple soon make the Apple TV a similar HomeKit hub, or will it create a whole new way to free Siri from iOS, so she can operate independently? Only time will tell.