The Apple Beat: iCloud strives for seamlessness

By Gadjo Cardenas Sevilla

"We believe technology is at its very best when it’s invisible. When you’re​ conscious only of what you’re doing, not the device you’re doing it with…"  Apple's guiding principle behind all user experience as explained in the iPad 3 Keynote last year.

The best technology should be invisible, users needn't spend an inordinate amount of time setting up and most specially--troubleshooting devices or software to get it to work. It should just work and this has been the blueprint of Apple's iCloud ecosystem.

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