Customer engagement and why Koodo is #1 at it!

ELLL TABADOORRRRRR! One of Canada’s most recognized brands, Koodo, took merely two short years to win Strategy’s Brand of the Year in 2010. What’s more, they’re the youngest brand to have ever won the title. Beyond the quirky neon colors and lovable ads, Koodo’s online community boasts millions of visitors each year. Their customers love them. For two years JD Powers and Associates have named Koodo “Canada’s most recommended wireless company”.

Read on to see how they did it all in under five years.

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Apple's iPhone still no.1 in U.S. customer satisfaction

The iPhone 5 has been faced with increasing competition since it was launched in September last year. Apple's flagship smartphone has been around for roughly six months and still leads the pack in sales while maintaining a solid feature set and unbeatable app ecosystem. Customer satisfaction is another area where the iPhone rules as per a U.S. smartphone satisfaction survey by J.D. Power and Associates. Hit jump for the full results of the study.

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