Marvel reissues ‘Avengers: Endgame’ poster after Danai Gurira’s credit omission
Sunday, March 17, 2019 at 9:42AM 
A few days ago, Avengers: Endgame got a new trailer and movie poster, which made fans more excited about the upcoming film. The poster featured all the surviving Marvel Cinematic Universe heroes, but fans noticed that Black Panther’s Danai Gurira, who plays Dora Milaje’s general Okoye, was missing from the credits at the top of the poster. Instead, her name was included in the bottom credit block, alongside Gwyneth Paltrow and Benedict Wong. Fans took offense to the omission because she is the only star in the poster that didn’t get above-the-title billing. It got exacerbated by the fact that she’s the only actress of color to appear on the poster.
As Polygon points out, credit billing in posters is a “complex process” that involves a lot of negotiation by agents and the like over things like who earns a “with,” an “and,” or even how big or small names appear on the poster. But fans weren’t having this treatment, especially with MCU having had a predominantly white male presence in the past (which is something they are trying to fix moving forward). Marvel responded and reissued the poster with Gurira’s name now appears before Bradley Cooper and Josh Brolin. It was announced with a tweet that says, “She should have been up there all this time.”
Avengers: Endgame is set to hit cinemas on April 26th.