Deidre O'Brien to head Apple's Retail and People as SVP, as Angela Ahrendts departs

It is a bit of a bombshell shake-up at Cupertino as Apple announced that Deirdre O’Brien is taking on new responsibilities for Apple’s retail and online stores in an expanded role as senior vice president of Retail + People, reporting to CEO Tim Cook.

O'Brien will take over from Angela Ahrendts, who is leaving the company after five years of leading the company’s retail and online stores, Angela Ahrendts who was CEO of Burberry before joining Apple, was a prime acquisiton and led the company's foray into more fashionable products and retail stores.

Many insiders believed Ahrendt's was being groomed for a bigger role at Apple, possibly even as CEO of the global brand post Tim Cook.  

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