Super Bowl ads over the years, is it worth it for marketers?
Tuesday, February 5, 2019 at 8:21AM 
Big events like this past weekend's Super Bowl have great stakes not just for the players and their teams but for the advertisers. Quite honestly, watching the ads have become it's own event. Just go on Twitter during the game and see what's still trending. What was buzzing? Chance the Rapper with Backstreet Boys and Doritos, Game of Thrones Bud Light, Microsoft Xbox Accessible Controller, and OMG, the Hula and The Handmaid's Tale. But what does it all translate to for the advertisers?
Steve Mast is the Chief Innovation Officer behind the automated market research platform Methodify, which is powered by the innovative minds of Delvinia, a proudly-Canadian technology scale-up founded in 1998. We checked in with Mast to gain some insight into the brands who spend millions on unforgettable Super Bowl spots, celebrity endorsements and taking BIG risks in hopes of connecting with their audience.