Entries in Developing markets (1)

Friday
May232014

Review: Motorola Moto E

Text and photos by Gadjo Cardenas Sevilla

Smartphones for emerging markets are a thing now. We’re seeing a race to the bottom in terms of price but smartphone manufacturers are pulling all the stops to recreate the smartphone experience found on more expensive devices. Motorola’s first salvo was the Moto G, which in 6 months has proved itself to be the best selling smartphone for the company and enjoyed shipment of 150,000 units in Canada alone. Now the Moto E is taking things down a notch and to a whole new level.

There’s now new competition in smartphones and it isn’t about the best specs, largest screens, biggest storage or fastest data connections. The challenge is to create the cheapest, most flexible and universally viable platform for emerging markets and the entry level of the smartphone segment.

 

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