Facebook tries to lure video creators with new app

Hoping to attract more video creators to switch over to its platform, Facebook has rebranded its Facebook Mentions app into what we now know as Facebook Creator. The app brings tools for video streaming, messaging across some of Facebook’s platforms, and updating Stories. When used for Facebook Live, the app will let its users create custom intros and outros. Users can also add interactive stickers, custom video frames, take and edit photos for posting on Facebook Stories and other platforms. The Verge points out that it isn’t clear yet if it supports Instagram, too, which it should.

Aside from that, the app consolidates inbox for comments on Facebook, Instagram, and Messenger—which is similar to what Pages Manager does, too. Facebook Creator also offers analytics for those who want to see how their content is doing. The app is already available for iOS users and as usual those on Android need to wait as it’ll be arriving in the “coming months.”