Fujifilm launches new X-E3 camera and new 80mm Macro Lens

Fujifilm announced the new FUJIFILM X-E3 rangefinder style mirrorless digital camera with outstanding image quality and enhanced handling. The X-E3 features the latest 24.3MP X-Trans CMOS III image sensor and the X-Processor Pro high-speed image processing engine, along with a new image recognition algorithm in an ultra-compact body.

Also announced today is the new XF80mmF2.8 R LM OIS WR Macro Lens, the first 1.0x magnification mid-telephoto macro lens in the X Series lineup of interchangeable lenses. The lens features a focal length equivalent to 122mm (in the 35mm format) and a maximum aperture of F2.8 for beautiful bokeh.

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