TikTok gets GIFs through Giphy partnership

TikTok adds GIFs with audio into its library or what Giphy calls Clips. The two companies have partnered to bring this feature to users of the social media app. The partnership makes sense, given that many trending videos on the app use third-party audio and videos, including hit shows and movies. Giphy has partnerships with key content creators and brands, like HBO, ABC, Hulu, Xbox, and The Roku Channel. This means TikTok users can legally use content from the Giphy library to share their reactions or other creative videos on the platform.

The app gets a new Library section in its camera interface, which will pull up the Giphy Clips available. Like adding GIFs on other social media apps, you'll see the most popular and trending Giphy Clips while getting the option to search for the perfect clip for your TikTok. You can also trim the GIFs to your desired length to add what you want to your videos.

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Facebook acquires Giphy, reportedly for US$400 million

Facebook has acquired GIF-sharing service Giphy and plans to make it part of the Instagram team. Facebook didn't reveal how much it paid for to buy Giphy, but Axios reports that it's priced at around US$400 million. Giphy is expected to keep its branding, but it'll be primarily integrated into Instagram. GIFs are prevalent and used heavily in Instagram Stories, so having more access to a GIF-sharing service could work in Facebook's favour. We might expect to see it more integrated into other Facebook services as well.

Source: Engadget

Giphy provides new home for Vine content

Vine’s sudden closure is leaving a lot of creators without home for their creations. While there are a lot of other social media sites out there, not all of them can work with the six-second clips Vine hosts. One that can take advantage of the shutdown is Giphy. The GIF-centric site has indeed created a tool to help Vine creators convert and transfer their content to Giphy. By simply signing up to Giphy, you gain access to the GIPHY Vine tool where all that’s needed is to input your Vine profile URL and let it do the rest. According to Android Headlines, full resolution and visual quality stays roughly the same. But like other GIF files, it would lose sound. Giphy wouldn’t say until when the tool will be available. Same goes for Twitter. They haven’t announced when they plan to shut down the site. But it’s better to cut your ties with Vine sooner instead of later.

Giphy brings GIF searching app to Android

Sometimes a GIF is better at expressing how you feel about a certain situation. And making it easier for you to express yourself using your Android device is the new Giphy app for Android. It gives Android users access to Giphy’s entire library and lets you share these on multiple platforms, ranging from Gmail to Messenger to Twitter, etc. The updated app hits the Play Store immediately and should be rolling out to existing users before the end of the month.

Source: Engadget | Download: Google Play Store (Free)