Google experiment shows fine art matches to your color palette of choice

Google’s Art & Culture Experiments caught headlines recently when its viral selfie feature let you match a photo of your face with your long-lost twin in the world of the arts (you might have seen tons of these on your social media timelines). But that isn’t the only experiment Google is running. This new one called Art Palette will appeal to creatives or even just art enthusiasts. It lets you take any color combination and match these with artwork taken from Google’s institutional partners that include museums from all over the world. Google’s engineers made use of a color analysis algorithm on thousands of pieces of art to get the five hues that define them. Google’s reason for creating this feature is to help “creative experts in art, design, and beyond to make informed choices regarding color palettes, understanding the context and history behind each one.”

To use the feature, you just need to upload an image or take a photo with your phone and Art Palette will analyze the image for you to find paintings and sculptures that match. You can also opt to do the search with a colour palette, using the colour picker within the app.

Source: Fast Co.Design