A visit to Google's Hardware Store in SoHo reveals the company's retail aspirations

By Gadjo Cardenas Sevilla

New York City - Trendy SoHo is teeming with stores and boutiques, quaint eateries and most recently, Google's ambitious new pop-up store.

Called the Google Hardware Store, referencing the software giant's various #MadeByGoogle Pixel smartphones, Chromebooks, Google Home smart speakers as well as its Nest smart home accessories and related devices.

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