Google refocuses efforts on Privacy and Security for all users
Google is changing the image of Android OS with the new Android Q OS which has major security and privacy features that could give Android a much anticipated edge against iOS. Apple has famously rallied around privacy and security through various security features. Google promised to give Android users greater control of their personal information and data. There will be tools within Android Q to Auto-Delete browsing history and location information, as well as Incognito Mode across various system apps.
Google is really rallying around privacy and security, the difference from Apple's approach is that Google is making these features more accessible even through lower cheaper smartphones running on older hardware. In an OP/ED in the New York Times, titled Privacy Should Not Be a Luxury Good, Google CEO Sundar Pichai discussed the company-wide push towards safeguarding user privacy, or at least giving users the ability to decide and control what they do with their information. Google will employ various strategies to safeguard user's personal data.