Oura partners with Gucci for an 18-carat gold smart ring
Thursday, May 26, 2022 at 9:28AM 
Gucci, Oura
Oura's smart ring gets a high-fashion boost with the brand's latest collaboration. The company partnered with fashion house Gucci for the Gucci x Oura Ring. It features black synthetic corundum bearing the famous interlocking "G" logo and a braided torchon pattern. These patterns are both in 18-carat yellow gold. This smart ring comes with Oura's latest Generation 3 tech, allowing you to monitor your heart rate, sleep, activity, and more.
The ring weighs around four grams or 0.14 ounces, but it can do big things like read your heart rate, respiratory rate, and temperature. It supposedly measures your heart rate more accurately than wrist-based smartwatches. As a premium wearable, you're expected to pay US$1,100 (approx. CA$1,412), which thankfully includes Oura's "Lifetime Membership" subscription, so you don't have to worry about another subscription service. But if you can afford it, you probably don't worry about your subscriptions too much.