Harman's new audio tech is meant for in-car concerts
Friday, January 8, 2021 at 8:17AM 
Source: Harman
Live shows have ground to a halt because of the COVID-19 pandemic. A way that musicians are trying to earn some revenue during this time is by hosting live streams or socially-distanced, drive-in shows. Samsung subsidiary Harman takes advantage of the situation and has developed new in-car audio technology to improve these live show experiences. Aptly called the Live Interactive Virtual Experience (L.I.V.E.) platform, Harman claims it can bring "remote and socially distant concertgoers the ability to directly interact with the venue, the artist and the music," whether from their cars or their homes.
It has a two-way setup that can even let fans "cheer, make song requests, vote for the next song played, or request that a specific instrument be featured in the next solo," so the interactive experience of live shows is still somewhat intact. Performers can respond accordingly as there is a "fan space" hub that can give them a sense of the "energy, enthusiasm and applause from fans directly to the artist via in-venue screens and lighting elements."