SickKids Hospital highlights strength in Moms in latest campaign
By Sonya Davidson
The Hospital for Sick Children (aka SickKids) in Toronto is somewhere you don't want to visit unless you need to...but also find comfort in knowing it's there. I've had my fair share of visits filled with worry, sleepless nights and raging tears...as a child, mom, friend, and volunteer. But each time I am eternally grateful with the compassion, care, and patience of doctors, nurses, and staff, as well as the state of the art facilities.This world-renowned hospital is a very special place.
As Mother's Day approaches, SickKids has launched a new SickKids VS campaign (created by Cossette Canada) to honour moms. The concept called "Breakdown" continues to feature the fierceness of their patience, families and staff.