Hot Wheels 50th Anniversary "Original Sweet 16" release
“Those are some hot wheels!” proclaimed Mattel co-founder Elliot Handler on seeing his first toy car roll across the floor. Handler had challenged his design team – which included a General Motors car designer and a rocket scientist – to create a toy car that was cooler and performed better than anything on the market. They answered with the first-ever trackable toy car, now known and loved by kids of all ages as Hot Wheels.
For more than five decades, Hot Wheels has provided adrenaline-fueled vehicle play that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems.