HTC wants it to be all about U with U Ultra and U Play
HTC is hoping to capture the hearts and wallets of consumers with two of its new smartphones—the U Ultra and the U Play. The U Ultra is the flagship of the two and as leaked earlier has a secondary display reminiscent of the LG V10/V20. HTC drops the metallic look for a super glossy, all-glass exterior, which the company calls “Liquid Surface.” The more budget-friendly U Play doesn’t get the secondary screen but has that glossy exterior, too.
The “U” part in the name signifies a new artificial intelligence enhancement HTC calls HTC Sense companion. It merges built-in voice assistants from the company and Google’s own services. Like other AI features, it’s said to learn your habits and the like to predict what you’ll need from the device.