Two of the biggest software and services companies have teamed up to collaborate and share their strengths. One of the key announcements at the Microsoft Ignite conference in Atlanta today is that Adobe Systems Incorporated and Microsoft Corp. announced a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalized experiences through every phase of their customer relationships.
Together, the two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.
“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, Adobe president and chief executive officer. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
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