The Apple Beat: Ecosystem of Inheritance

By Gadjo Cardenas Sevilla

There's some real genius to Apple's iOS hardware strategy and how they manage to come up with new devices each year while still benefiting heavily from iPhone models that are two-years-old.

Once could think of it as the ecosystem of inheritance or smart trickle-down logic. By keeping one to two-year-old products current through iOS software updates, Apple makes it possible to extend its user base and keep their products desirable far beyond anyone else in the mobile industry.

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