Instagram rebrands IGTV to Instagram TV

Instagram

Instagram is throwing in the towel on IGTV. At least, it is when it comes to that branding. The company is now calling that effort Instagram TV. And it is getting rid of the exclusive IGTV video format. Videos posted to the main Instagram feed can now run up to 60 minutes. That time length was previously reserved for IGTV videos. And IGTV app is now called the Instagram TV app, and a company spokesperson said it would continue to be a "destination for people to visit with the intent of watching video."

Feed videos and IGTV videos will now be consolidated into Instagram TV. They will get a single tab on profile pages. Reels, or Instagram's take on TikTok, looks to be a separate thing still.

Source: The Verge