WWDC 2017: iPad Pro line gets new 10.5-inch model, specific iOS 11 features

By Gadjo Cardenas Sevilla

San Jose, CA - Fans of the iPad Pro line had much to rejoice for during today's WWDC Keynote where a new 10.5-inch model was announced replacing the 9.7-inch iPad Pro and adding 20% more screen real estate. The new iPad Pros boast the most advanced displays Apple has ever made with a new technology that delivers refresh rates of up to 120Hz for fluid scrolling, greater responsiveness and smoother motion content. With ProMotion, Apple Pencil is even more responsive with an industry-best, 20-millisecond latency for even more fluid and natural drawing. 

iPad Pro boasts performance that matches and surpasses many PCs. Apple's provided a 64-bit A10X Fusion chip, a six-core CPU and 12-core GPU that can deliver up to 30 percent faster CPU performance and 40 percent faster graphics performance than the industry-leading A9X chip, while lasting 10 hours on a battery charge. 

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Apple's new iPad Pro campaign doubles down on the Post PC promise

Is the iPad Pro a computer or isn't it? Is is something better? These are the existential questions Apple has to answer time and again. The latest iPad Pro ad campaign comes at a time when we're expecting a refresh of the tablet line and is are based on tweets from frustrated PC owners. There are various instances where iPads are better than a computer (or a PC), with better battery life, no risk of viruses and 4G-LTE variants available for on-the-go use.

Apple sees the iPad Pro as the future of computing, that much is clear. It has continued to push the device in enterprise with partnerships from SAP, IBM and others and has even matched various features of popular 2-in-1 PCs (keyboard, pencil, more powerful processors, the ability to edit 4K video). With iPad sales continuing to shrink, the company needs to bring awareness to what the product can do for users and, hopefully, come up with updated versions that offer more compelling reasons to upgrade.

Logitech launches CREATE backlit keyboard for 9.7-inch iPad Pro

It took a while but Logitech has finally announced a CREATE backlit keyboard for the 9.7-inch iPad Pro. The CREATE Keyboard Case is a toolkit that gives you everything you need to make the most of your iPad Pro; a protective case, backlit keyboard, and integrated holder for the Apple Pencil all in one lightweight package. Whether you are posting an update, watching a video, or drawing a sketch, CREATE empowers you to unleash your creativity and productivity wherever you go.

“CREATE is like the Swiss Army Knife of keyboard cases,” said Michele Hermann, vice president of tablet accessories at Logitech. “It puts all the tools you need at your fingertips, and the keyboard charges through the Smart Connector so you can just set your iPad Pro into a typing position and go. It brings typing on the iPad Pro to a whole new level."

The CREATE Keyboard Case for the 9.7-inch iPad Pro is available today from Logitech and Apple for a suggested retail price of $129.99. For more information, please visit our blog or connect with us on Facebook.

The Apple Beat: iPad Pro's post-PC evolution

By Gadjo Cardenas Sevilla

Apple’s iPad has always been positioned as the next evolution of personal computing and the replacement of notebooks and desktops. It wasn’t until the release of the iPad Pro line that this ideal really had the foundation to stand on.

Aside from desktop-level processing power, a number of operating system tweaks to improve multitasking and multi-app usage plus an expanding ecosystem of accessories that help bridge the gap between tablets geared for content consumption  and content creation devices like notebooks and 2-in-1’s, we’re starting to see the realization of this Post-PC ideal.

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